Walk through KPI
A key performance indicator (KPI) records when a visitor on a website performs a desired action, such as clicking on an add button, or runs a piece of java script. A custom KPIs can be creating by implementing IKPI interface, to use in Episerver A/B testing or in any other package that relies on creating instance-based goal objects. An example Implementation can be found on GIST Helpful links: http://world.episerver.com/documentation/developer-guides/CMS/key-performance-indicators-kpis/ https://www.david-tec.com/2016/11/creating-a-custom-conversion-goal-with-episerver-ab-testing/